Kellogg Testing New Box Design

26 01 2009
The new boxes Kelloggs is testing in the Detroit market

The new boxes Kellogg's is testing in the Detroit market

I got an e-mail about a pilot program taking place in Detroit.  Battle Creek based Kellogg is conducting a six month test with a redesigned box at Kroger’s and Walmart’s in the Detroit area designed to save shelf space.

Kellogg Co., the largest U.S. cereal maker, has reconfigured the size of its boxes in an effort to sell more Froot Loops and Special K at Wal-Mart Stores Inc. and Kroger Co. stores in Detroit.

Kellogg is replacing cereal at 40 Wal-Mart and Kroger stores with shorter, deeper containers that hold the same amount, Kim Miller, vice president of morning-foods marketing, said in a telephone interview. The six-month test starts today.

[snip]

After several years of research, Kellogg reduced packaging by 8 percent for the test, wagering that consumers who lack kitchen storage will buy cereal in smaller boxes, Miller said.

Consumers put cereal boxes “on top of refrigerators, on countertops, lying down and on their sides,” Miller, 43, said today from Battle Creek, Michigan, Kellogg’s hometown. “Retailers are taking a similar direction, trying to optimize shelf space.”

They’re not shrinking the amount of cereal you get, they’re just shrinking the box and getting rid of all that empty space.  The interesting thing is Walmart is encouraging companies to come up with new packaging ideas that save space and are rewarding companies that do so with premier display space.  The new packaging won’t cost you anything more…at least yet..





Walmart – Lansing Township

10 11 2008
  • 3225 Towne Centre Blvd.
  • Lansing, MI 48912
  • (517) 487-9150
  • Website
The Walmart store...which is NOT a Supercenter...in Lansing Township

The Walmart store...which is NOT a Supercenter...in Lansing Township

It’s been years since I’ve been to a Walmart that wasn’t a Supercenter….and you know what, I almost liked it better.  We were coming home from Flint after making a run to Sonic (review HERE).  I needed to pick up some things and J was out of some things to.  Instead of going all the way around town to Delta Township, I suggested we stop at the Walmart next to the Eastwood Towne Centre. 

The Walmart in Lansing Township, like I already mentioned, is not a Supercenter…yet.  The outside is a little fancier than more Walmarts to keep up with the higher end theme that Eastwood carries.  When we walked in, I noticed a few things right away that were much different than the norm. Read the rest of this entry »





Walmart Supercenter – St. Johns

11 10 2008
  • 1165 Superior Rd.
  • St. Johns, MI 48879
  • (989) 224-8099
  • Website
The Walmart Supercenter just off of Business 127 in St. Johns

The Walmart Supercenter just off of Business 127 in St. Johns

I’ve blogged about Walmart before.  J and I hit the Walmart in Delta Township (review HERE) about once a week to get things we can’t get at Horrocks (review HERE).  The big reason we go to Walmart and not somewhere else is they are the only place in town we can find Mandarin Orange Propel.  I grabbed the last Propel out of the fridge last night so we needed to get more.  We had talked about going around Lansing to the Delta Township store on our way home, but first, we wanted to go into St. Johns to get gas.  I noticed on Lansinggasprices.com that St. Johns had gas for $3.05/gal.  We found a BP on US 127BR that had gas for that price so we stopped and filled up.

After getting gas and a potty break, we kept heading south to try and find the freeway again.  Along the way, we found gas for $3.02 and $2.99.  That $2.99 was at the Murphy’s USA in the Walmart Supercenter parking lot.  I noticed the Walmart and put my turn signal on to turn in.  Why go all the way out to Delta Township when there was a Walmart Supercenter right here?  It sounded like a good idea to me, so we went in to do some shopping.

You all know what Walmart looks like and what you can find there.  The only reason I’m writing this review is to blow off a little steam about rude, inconsiderate, and just plain ignorant cashiers.  Read the rest of this entry »