Horrocks – Battle Creek

11 05 2009
  • 235 Capital Avenue SW
  • Battle Creek, MI 49037
  • (269) 966-3200
  • Website
The Horrocks store on Capital Avenue SW in Battle Creek.

The Horrocks store on Capital Avenue SW in Battle Creek.

Easily, one of things I like the most about Lansing is Horrocks.  We’ve saved so much money and gotten some great stuff at Horrocks in Delta Township.  When produce is in-season, Horrocks is a once a week trip.  During the winter, it turns in to a bi-monthly or monthly trip but still something I look forward to.

J and I met her parents in St. Joseph for Mother’s Day brunch.  On the way home, J suggested stopping by Horrocks to get some fruit for the week.  Since it was on the way, I suggested we check out the Battle Creek Horrocks.

The Horrocks on Battle Creek is near I-194 on Capital Avenue SW.  The building looks to be an old office building or something.  The store is in a pretty industrial area, so the previous tenant of the building could have easily used the building for anything.

Being regulars at the Lansing store made the Battle Creek store very confusing.  We’re so used to the layout and the flow of the store in Delta Township that we were lost when we got inside the Battle Creek store.  First, you actually have to walk through the greenhouse to get to the building.  We grabbed a cart and walked through the doors.  At first, I thought we were in the wrong store.  I thought maybe there were separate buildings for the grocery and greenhouse parts of the business.  Read the rest of this entry »

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Cereal Fest Back On

6 04 2009

Last month, I put a post up about Cereal Fest being cancelled.  Things have changed and Cereal Fest is back on.

Two days after learning that organizers had scrubbed the annual event, known for its World’s Longest Breakfast Table, local restaurateur Bill Morris said Saturday he was organizing volunteers to go ahead and put on the festival after all.

“We’re going to have it,” Morris said. “We’ll have just as good an event as we’ve had every year.”





Cereal Festival Cancelled

19 03 2009

Another sign of the times….but at least something good is coming out of it.

The City of Battle Creek has decided that there will be no Cereal Festival in 2009.

 The Battle Creek Festival Advisory Board announced the decision Thursday afternoon, saying that the decision was made so that the signature festival can be fully evaluated to best determine how to re-energize the festival in coming years.

[snip]

Since the Cereal Fest and its signature world’s longest breakfast table on hiatus, Kellogg Company, Post and RalCorp have pledged that they will donate the product that would have gone to the event to the Food Bank of South Central Michigan. The combined donations will provide nearly 115,000 servings to local residents.





Kellogg’s Taking Heat for Dropping Phelps

11 02 2009

By now, we’ve all heard the bad jokes about Snap, Crackle, and Pop so I won’t rehash that, but this surprised me a little.  Did I say surprised?  No, not really.  My personal opinion is Kellogg’s did the right thing.  It doesn’t matter how you feel about pot, it’s still illegal.  The entire world is chastising Alex Rodriquez right now for for doing something illegal, but Michael Phelps seems to be getting a free pass in the court of public opinion.  The media is all over, but he seems to be getting sympathy from a large group of the public.  Illegal is illegal as far as I’m concerned.

Marijuana advocates are urging a boycott of Kellogg for deciding to cut ties with Olympic hero Michael Phelps after he was photographed with a marijuana pipe.

[snip]

The leader of the Marijuana Policy Project says Battle Creek-based Kellogg’s action in dropping Phelps was “hypocritical and disgusting.”

Ron Kampia says he’s never seen his membership so angry, with more than 2,300 of them signing an online petition.

Thoughts?





Kellogg Testing New Box Design

26 01 2009
The new boxes Kelloggs is testing in the Detroit market

The new boxes Kellogg's is testing in the Detroit market

I got an e-mail about a pilot program taking place in Detroit.  Battle Creek based Kellogg is conducting a six month test with a redesigned box at Kroger’s and Walmart’s in the Detroit area designed to save shelf space.

Kellogg Co., the largest U.S. cereal maker, has reconfigured the size of its boxes in an effort to sell more Froot Loops and Special K at Wal-Mart Stores Inc. and Kroger Co. stores in Detroit.

Kellogg is replacing cereal at 40 Wal-Mart and Kroger stores with shorter, deeper containers that hold the same amount, Kim Miller, vice president of morning-foods marketing, said in a telephone interview. The six-month test starts today.

[snip]

After several years of research, Kellogg reduced packaging by 8 percent for the test, wagering that consumers who lack kitchen storage will buy cereal in smaller boxes, Miller said.

Consumers put cereal boxes “on top of refrigerators, on countertops, lying down and on their sides,” Miller, 43, said today from Battle Creek, Michigan, Kellogg’s hometown. “Retailers are taking a similar direction, trying to optimize shelf space.”

They’re not shrinking the amount of cereal you get, they’re just shrinking the box and getting rid of all that empty space.  The interesting thing is Walmart is encouraging companies to come up with new packaging ideas that save space and are rewarding companies that do so with premier display space.  The new packaging won’t cost you anything more…at least yet..





Salmonella Found in Kellogg Crackers

19 01 2009

The FDA has confirmed salmonella in a package of Kellogg crackers.

The company said Monday that contamination was confirmed by the Food and Drug Administration in a single package of Austin Quality Foods Toasty Crackers with Peanut Butter.

Food companies and retailers have been recalling products with peanut butter in them because of suspicion of contamination amid a salmonella outbreak that has killed at least six people and sickened more than 470 others in 43 states. At least 90 people have been hospitalized.

[snip]

It was not immediately clear how many packages of Kellogg crackers had been tested, if more tests were being made on other products or if some had already been found not to have salmonella, Kellogg spokeswoman Kris Charles said. A spokesman for the FDA said the agency was not providing any new information Monday.





Kellogg Buys Chinese Biscuit Company

30 06 2008

Battle Creek based Kellogg aquires the assets of Zhenghang Food Company which is the leading manufacture of biscuits in the Asian nation.  More from a company press release.

BATTLE CREEK, Mich., June 30 /PRNewswire-FirstCall/ — Kellogg Company today announced that one of its majority-owned subsidiaries has acquired substantially all of the assets of Zhenghang Food Company Ltd. (“Navigable Foods”), a manufacturer of cookies and crackers in the north and northeastern regions of China.

Terms of the transaction were not disclosed. Navigable Foods’ 2007 net sales were approximately $50 million. Read the rest of this entry »