Kellogg’s Taking Heat for Dropping Phelps

11 02 2009

By now, we’ve all heard the bad jokes about Snap, Crackle, and Pop so I won’t rehash that, but this surprised me a little.  Did I say surprised?  No, not really.  My personal opinion is Kellogg’s did the right thing.  It doesn’t matter how you feel about pot, it’s still illegal.  The entire world is chastising Alex Rodriquez right now for for doing something illegal, but Michael Phelps seems to be getting a free pass in the court of public opinion.  The media is all over, but he seems to be getting sympathy from a large group of the public.  Illegal is illegal as far as I’m concerned.

Marijuana advocates are urging a boycott of Kellogg for deciding to cut ties with Olympic hero Michael Phelps after he was photographed with a marijuana pipe.

[snip]

The leader of the Marijuana Policy Project says Battle Creek-based Kellogg’s action in dropping Phelps was “hypocritical and disgusting.”

Ron Kampia says he’s never seen his membership so angry, with more than 2,300 of them signing an online petition.

Thoughts?

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Kellogg Testing New Box Design

26 01 2009
The new boxes Kelloggs is testing in the Detroit market

The new boxes Kellogg's is testing in the Detroit market

I got an e-mail about a pilot program taking place in Detroit.  Battle Creek based Kellogg is conducting a six month test with a redesigned box at Kroger’s and Walmart’s in the Detroit area designed to save shelf space.

Kellogg Co., the largest U.S. cereal maker, has reconfigured the size of its boxes in an effort to sell more Froot Loops and Special K at Wal-Mart Stores Inc. and Kroger Co. stores in Detroit.

Kellogg is replacing cereal at 40 Wal-Mart and Kroger stores with shorter, deeper containers that hold the same amount, Kim Miller, vice president of morning-foods marketing, said in a telephone interview. The six-month test starts today.

[snip]

After several years of research, Kellogg reduced packaging by 8 percent for the test, wagering that consumers who lack kitchen storage will buy cereal in smaller boxes, Miller said.

Consumers put cereal boxes “on top of refrigerators, on countertops, lying down and on their sides,” Miller, 43, said today from Battle Creek, Michigan, Kellogg’s hometown. “Retailers are taking a similar direction, trying to optimize shelf space.”

They’re not shrinking the amount of cereal you get, they’re just shrinking the box and getting rid of all that empty space.  The interesting thing is Walmart is encouraging companies to come up with new packaging ideas that save space and are rewarding companies that do so with premier display space.  The new packaging won’t cost you anything more…at least yet..





Salmonella Found in Kellogg Crackers

19 01 2009

The FDA has confirmed salmonella in a package of Kellogg crackers.

The company said Monday that contamination was confirmed by the Food and Drug Administration in a single package of Austin Quality Foods Toasty Crackers with Peanut Butter.

Food companies and retailers have been recalling products with peanut butter in them because of suspicion of contamination amid a salmonella outbreak that has killed at least six people and sickened more than 470 others in 43 states. At least 90 people have been hospitalized.

[snip]

It was not immediately clear how many packages of Kellogg crackers had been tested, if more tests were being made on other products or if some had already been found not to have salmonella, Kellogg spokeswoman Kris Charles said. A spokesman for the FDA said the agency was not providing any new information Monday.





Kellogg Buys Chinese Biscuit Company

30 06 2008

Battle Creek based Kellogg aquires the assets of Zhenghang Food Company which is the leading manufacture of biscuits in the Asian nation.  More from a company press release.

BATTLE CREEK, Mich., June 30 /PRNewswire-FirstCall/ — Kellogg Company today announced that one of its majority-owned subsidiaries has acquired substantially all of the assets of Zhenghang Food Company Ltd. (“Navigable Foods”), a manufacturer of cookies and crackers in the north and northeastern regions of China.

Terms of the transaction were not disclosed. Navigable Foods’ 2007 net sales were approximately $50 million. Read the rest of this entry »