Cereal Festival Cancelled

19 03 2009

Another sign of the times….but at least something good is coming out of it.

The City of Battle Creek has decided that there will be no Cereal Festival in 2009.

 The Battle Creek Festival Advisory Board announced the decision Thursday afternoon, saying that the decision was made so that the signature festival can be fully evaluated to best determine how to re-energize the festival in coming years.

[snip]

Since the Cereal Fest and its signature world’s longest breakfast table on hiatus, Kellogg Company, Post and RalCorp have pledged that they will donate the product that would have gone to the event to the Food Bank of South Central Michigan. The combined donations will provide nearly 115,000 servings to local residents.