Press Release – Salsarita’s Fresh Cantina coming to Mid-Michigan?

21 01 2009

Got this press release from Charlotte, NC based Salsarita’s Inc. in my inbox this evening.  They’re a chain I have never heard of, but they have Michigan locations in Allen Park, Ann Arbor, Brighton, Detroit, Macomb, and Troy

Fast-Casual Mexican Chain Targets Lansing, Flint and Jackson for Growth

(Lansing, MI)—Salsarita’s Fresh Cantina, one of the nation’s quickest-growing, fast-casual Mexican restaurant chains, has plans to add at least 35 locations throughout the state over the next few years. They are concentrating their efforts in Lansing, Flint, and Jackson. These locations will join seven existing Salsarita’s in the state. A fast-casual restaurant, Salsarita’s specializes in serving made-to-order burritos, tacos, tortilla pizzas, taco salads and more made from the freshest ingredients and served up in an inviting, festive atmosphere or off-site via a convenient catering service.

“Lansing, Flint and Jackson are fresh and exciting places, just like Salsarita’s,” said Salsarita’s president and CEO Paul Mangiamele. “I think it will be a great addition to their local dining scenes.”

Lunch accounts for about 60 percent of Salsarita’s sales, and service is always fast and friendly. Three to four orders can be filled per minute – meaning that the 20th person in line can be served in five minutes – and the average check is $7.75. Salsarita’s makes sure its guests’ needs are met in other ways, too. For the time-crunched family looking for a delicious home-meal replacement, take-home Taco Bar provides all the fixings for four, six or eight people. A complete catering program is also available for groups from 15 to over 150.

Founded in 2000 in Charlotte, North Carolina by multi-unit franchisee Bruce Willette, Salsarita’s has 78 restaurants in 18 states and expects to end 2009 with over 100 locations. Salsarita’s currently has development engagements in excess of 100 additional units and expects to grow to 200 restaurants by 2012. In 2007, the chain topped Restaurant Business’ list of The Future 50, which ranks the fastest-growing restaurant chains in America. With new locations opening across the country, Salsarita’s is a front-runner in the fresh-Mexican category, a recipient of numerous Franchise 500® rankings and a brand that’s quickly gaining recognition for its quality product and legendary hospitality.

With compelling unit economics, multiple growth models and an efficient operating system, Mangiamele said Salsarita’s represents a strong investment opportunity to existing multi-unit franchisees of other brands looking to diversify their portfolio in their current markets.

“We’re interested in individuals or groups, preferably in food service, who know franchising and already have the infrastructure in place to grow the Salsarita’s brand in a market – like Lansing, Flint, and Jackson– they already know and understand,” Mangiamele said.

With nearly every member of the Salsarita’s ownership group having been owners and operators of numerous restaurant franchise concepts, they have designed an operating and franchise system that puts the operators’ concerns first, while trusting in their success to further Salsarita’s success.

“This is a company created and run by operators, for operators,” Mangiamele said. “Having been franchisees and now being the franchisor gives us a tremendous advantage. We get up every day and think about two things: how to best serve our guests and how to make our franchisees more profitable.”




3 responses

21 01 2009

The Salsarita’s in Ann Arbor was pretty terrible – bland TexMex-style stuff that they build right in front of you. Gah! I was hoping not to remember my meal there.

21 01 2009
Mid-Michigan Dining

We don’t eat a lot of Mexican, but I’m open to giving anything a chance. You don’t see a whole lot of places opening, so the news of any new restaurant makes me happy.

22 01 2009

Hmmmm… never heard of them, but they look pretty basic. Our favorite place in the Lansing area for Mexican food is Mango’s Grill.

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