Press Release – Salsarita’s Fresh Cantina coming to Mid-Michigan?

21 01 2009

Got this press release from Charlotte, NC based Salsarita’s Inc. in my inbox this evening.  They’re a chain I have never heard of, but they have Michigan locations in Allen Park, Ann Arbor, Brighton, Detroit, Macomb, and Troy

SALSARITA’S TO TURN UP THE HEAT IN MICHIGAN
Fast-Casual Mexican Chain Targets Lansing, Flint and Jackson for Growth

(Lansing, MI)—Salsarita’s Fresh Cantina, one of the nation’s quickest-growing, fast-casual Mexican restaurant chains, has plans to add at least 35 locations throughout the state over the next few years. They are concentrating their efforts in Lansing, Flint, and Jackson. These locations will join seven existing Salsarita’s in the state. A fast-casual restaurant, Salsarita’s specializes in serving made-to-order burritos, tacos, tortilla pizzas, taco salads and more made from the freshest ingredients and served up in an inviting, festive atmosphere or off-site via a convenient catering service.

“Lansing, Flint and Jackson are fresh and exciting places, just like Salsarita’s,” said Salsarita’s president and CEO Paul Mangiamele. “I think it will be a great addition to their local dining scenes.”

Lunch accounts for about 60 percent of Salsarita’s sales, and service is always fast and friendly. Three to four orders can be filled per minute – meaning that the 20th person in line can be served in five minutes – and the average check is $7.75. Salsarita’s makes sure its guests’ needs are met in other ways, too. For the time-crunched family looking for a delicious home-meal replacement, take-home Taco Bar provides all the fixings for four, six or eight people. A complete catering program is also available for groups from 15 to over 150.

Founded in 2000 in Charlotte, North Carolina by multi-unit franchisee Bruce Willette, Salsarita’s has 78 restaurants in 18 states and expects to end 2009 with over 100 locations. Salsarita’s currently has development engagements in excess of 100 additional units and expects to grow to 200 restaurants by 2012. In 2007, the chain topped Restaurant Business’ list of The Future 50, which ranks the fastest-growing restaurant chains in America. With new locations opening across the country, Salsarita’s is a front-runner in the fresh-Mexican category, a recipient of numerous Franchise 500® rankings and a brand that’s quickly gaining recognition for its quality product and legendary hospitality. Read the rest of this entry »

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