Think Products are Shrinking at the Supermarket?

17 06 2008

If you think you’re seeing smaller boxes in the supermarket, you right.  I saw an story on WLAJ tonight at 6 that said Kellogg is shrinking some of their boxes of cereal.  I did a quick google search and came to this USA Today article.  It’s not just cereal.  It’s pretty much everything.

Many major ice cream makers, hit by higher dairy costs, have shrunk their standard containers to 1.5 quarts from 1.75 quarts, about 1 cup less. The industry downsized from the traditional half-gallon (2 quarts) five years ago. In both cases, only the package shrank, not the price.

“Downsizing is nothing but a sneaky price increase,” says Edgar Dworsky, former Massachusetts assistant attorney general in the Consumer Protection Division, now editor of, a consumer website. “I’m waiting to open a carton of eggs and see only 11.”

Manufacturer’s say they are not trying to be sneaky.

We did not in any way try to hide this,” insists Tim Kahn, CEO of Dreyer’s Grand Ice Cream, which also makes — and has shrunk — Edy’s. “The package-size change couldn’t be any more visible.”

I’m not sure I agree with that.  When you’re only reducing package sizes by a little bit at a time, it is sneaky.  I’m not going to notice a minor decrease in size, but I am going to notice a price increase.  You can’t really blame companies for trying this, but had the media not publicized this, I never would have known. 




2 responses

18 06 2008

cans of coffee got smaller years ago and the price went up. Fresh express garden salad mix went from 1 & 2lb. bags to 12oz & 24oz a few months back and the price stayed the same. Whenever you see a new package design it usually means a few less ounces in the package. Some paper towels and toilet paper have fewer sheets per roll also but the manufactures say they are more absorbent

18 06 2008
Mid-Michigan Dining

Thanks for the insights!

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