Great game. Bad commercials. I didn’t watch the Super Bowl with the intention of actually getting involved in the game, but that’s what happened. There were only two commercials that really caught my attention and made me laugh out loud.
The first one was in one of the first breaks. It wa the Dorito’s Snow Globe commercial
OK, I’ll admit. It was the snow globe to the groin that made me fall of the couch. I know, it’s juvenile. Read the rest of this entry »
Not being a huge pro football fan, most years, I could care less about the Super Bowl, but like most people, I can’t help but watch. I think it’s pretty sad that advertisers spend so much money on ads, but it’s the only time of the year people watch TV for the commercials.
When I saw this story on Miller’s strategy for the big game, I had to chuckle a little bit.
With their brand recognition in solid standing, they’re now betting on a 1-second commercial to carry the brand through the Super Bowl. Thirty second commercials run a cool $3 million during the Super Bowl, and as Middlebrooks, the voracious delivery man declares “I don’t care how big the game is, who’s got $3 million?”
Nice. So not only does Miller get commercial time, they have every news media and blogger giving them free advertisement for this quirky plan. I think it’s hilarious. I saw some of the commercials on CNN the other day and they’re really funny…even if they’re only a second long.
Even funnier, as I’m writing this, I’m watching reruns on Yes Dear on TBS…I just saw a 30 second Miller High LIfe spot advertising the 1 second spots during the Super Bowl.
I almost don’t want to post this because I hate PETA so much, but this is just funny. They’re message is way off and the idea that someone actually thought NBC would allow this ad shows what not eating meat does to your brain.
I’m putting the video after the “Read Rest of the Story” link because it’s probably not safe for work.
So, apparently, Pepsi is using one of the Super Bowl commercials to make a big push for Pepsi Max. They’re branding it as “The first diet cola for men.”
New ads that reposition Pepsi Max as the diet cola for men also will likely be a part of the Super Bowl. Execs debuted 30- and 15-second “I’m good” spots. The ads show men getting hurt — hit with a golf club or electrocuted, for example — and then saying “I’m good.” A voice-over at the end of the spot says, “Men can take anything except the taste of diet cola — until now. Pepsi Max the first diet cola for men.”
OK, here’s my problem with that. Coke Zero has been out for a few years. I am a lifelong Pepsi drinker. I crave the crap. J always thought it was the caffeine I crave, but it’s not. It’s Pepsi. It’s the sugar…it’s the taste. I’ve gotten myself to a can every other day as long as we don’t eat out. I don’t keep it in the house anymore. The way I’ve gotten off Pepsi is by drinking Coke Zero. It’s zero calorie and tastes enough like Coke that I learned to put up with it.
This weekend, we stopped in Howell to get gas. I went in the store to get something to drink. I was going to grab a Pepsi, but I stopped mid-reach when I saw Pepsi Max. I had been wondering if Pepsi Max was going to be as close to Pepsi as Coke Zero was to Coke. I took one drink and damn near threw it out the window. It was awful. It tasted exactly like a diet pop. Even worse, J said it tasted worse than Diet Pepsi which she actually prefers over Diet Coke.
Pepsi Max has been around since 1993 in the UK. Pepsi Co wasn’t able to introduce the product in the US because of the ingredient acesulfame potassium hadn’t been approved by the FDA. The drink is incredibly popular overseas outselling Pepsi in some countries. In 2007, the drink was finally introduced in the US as Diet Pepsi Max, but it wasn’t the drink that was so popular overseas. They reformulated it for the US launch.
I love Pepsi. Until recently, I had been a loyal Pepsi drinker and I still prefer it over Coke, but after tasting Pepsi Max, this ad campaign almost pisses me off. All I read is Pepsi Max is the first diet cola for men because women who already drink Diet Pepsi won’t drink it. I hope, someday, they come up with something that tastes as good as Pepsi does…..Pepsi Max isn’t it.
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