I thought for sure this was an elaborate April Fool’s joke, but most of the articles I could find on the topic were from last week.
The fast-food chain has sent off a letter to the nation’s mayors, offering to patch their potholes for free. The company will leave behind a stenciled brand on the patch informing people the road has been “Re-Freshed by KFC.”
“In honor of our “Fresh Tastes Best” campaign, we want to come and Re-“Fresh” your roads!” KFC president Roger Eaton says in the letter. “Every patched pothole comes with the Colonel’s very own stamp of approval.”
I find this sad on two levels. First, it’s sad that these cities can’t do what they’re supposed to do on their own. This story in the Chicago Tribune says the city was working with a marketing firm already when they found out about KFC’s offer. Second, it’s really sad that advertising continues to take over our lives.