Name Change Doesn’t Hurt Biggby’s Growth

26 01 2009

The State News did a profile on Biggby founder and MSU Grad Bob Fish.  The only real newsworthy thing is almost an after thought in the lead. 

Fortunately, the name change didn’t stunt the growth of the company. Biggby has doubled its store numbers every two years since Fish began franchising stores in 1999. The company had its best year ever in 2008, opening 35 new stores across the Midwest and Southeast.

I know how hard change is for people.  I still don’t like to call Comiskey Park US Cellular Field.  It’s just not right.  To me, Beaner’s is an obvious reference to coffee.  It was the only thing I thought about when I heard the original name of the coffee franchise.  J actually had to clue me in as to why Beaners could be offensive.  Then, just last month, I figured out where the new name came from.  Duh…

Anyway, the thing I really wanted to write about today was Biggby’s ability to adapt.  The thing I absolutely LOVE about the franchise is that there is no set model on how the stores have to look.  I love the store in Holt that’s put in an old building or the store in downtown Lansing.  Biggby doesn’t have to go into the same, boring, building every time.  Outside of major cities, all the Starbucks look exactly the same.  What will help Biggby grow is being able to use existing buildings.

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