Press Release – Big Boy Names New CEO

26 01 2009

From a Big Boy Restaurants Interntaional, LLC press release…..

WARREN, Mich. – ┬áKeith E. Sirois, a food service industry leader with 35 years of experience, was selected as chief executive officer of Big Boy Restaurants International, LLC. Sirois, 57, begins his new role Monday, Jan. 26, at company headquarters in Warren, Mich.

The appointment, announced today by chairman Robert Liggett Jr., completes a national search and four-month transition while board member Jim Jensen served as interim CEO.

Big Boy strategic planning and operating responsibilities now will be overseen by a business veteran whose career spans multiple restaurant concepts — including family dining and QSR. His most recent positions were at Checkers Drive-In Restaurants, where Sirois was president and CEO of the publicly owned franchisor and owner-operator of an 800-store dual brand system.

“We’re very fortunate to add Keith Sirois, a seasoned, successful restaurant chief executive to our leadership,” Liggett says. “He brings hands-on knowledge of franchise and company-owned restaurants, as well as a strategic vision and leadership for continuing our growth initiatives at Big Boy. Keith has an impressive record of sales growth, franchise development and team-building.”

Big Boy is an enduring icon of Americana with a widely recognized brand symbol holding a double-decker cheeseburger. The company is pursuing aggressive growth in new and existing markets. In California, where the first Bob’s Big Boy opened in 1936, a location with a drive-through lane is planned in the Los Angeles suburb of Downey — a prototype for a new customer service option. Read the rest of this entry »