Press Release – Big Boy Names New CEO

26 01 2009

From a Big Boy Restaurants Interntaional, LLC press release…..

WARREN, Mich. –  Keith E. Sirois, a food service industry leader with 35 years of experience, was selected as chief executive officer of Big Boy Restaurants International, LLC. Sirois, 57, begins his new role Monday, Jan. 26, at company headquarters in Warren, Mich.

The appointment, announced today by chairman Robert Liggett Jr., completes a national search and four-month transition while board member Jim Jensen served as interim CEO.

Big Boy strategic planning and operating responsibilities now will be overseen by a business veteran whose career spans multiple restaurant concepts — including family dining and QSR. His most recent positions were at Checkers Drive-In Restaurants, where Sirois was president and CEO of the publicly owned franchisor and owner-operator of an 800-store dual brand system.

“We’re very fortunate to add Keith Sirois, a seasoned, successful restaurant chief executive to our leadership,” Liggett says. “He brings hands-on knowledge of franchise and company-owned restaurants, as well as a strategic vision and leadership for continuing our growth initiatives at Big Boy. Keith has an impressive record of sales growth, franchise development and team-building.”

Big Boy is an enduring icon of Americana with a widely recognized brand symbol holding a double-decker cheeseburger. The company is pursuing aggressive growth in new and existing markets. In California, where the first Bob’s Big Boy opened in 1936, a location with a drive-through lane is planned in the Los Angeles suburb of Downey — a prototype for a new customer service option. Read the rest of this entry »


Big Boy Restaurant – Okemos

11 06 2008
  • 2221 University Park Dr.Big Boy
  • Okemos, MI 48864
  • (517) 349-9570
  • Website
  • Menu

Ah, one day sales.  After being woke up by a lawn mower, my girlfriend and I decided to make a trip to the Meridian Mall in Okemos.  Younkers was having a one day sale and as it turns out, so was Macy’s.  We shopped for about an hour and then started back towards home since my girlfriend still had to go to work.  When we got in the car, she asked about lunch and I said, “What about Big Boy?”  Before moving to Michigan, my only knowledge of Big Boy was gained from watching Austin Powers.  Heck, at first I didn’t even know Big Boy was real.  Funny thing.   Big Boy is real and it’s corporate headquarters are here in Michigan in the town of Warren.  Neither of us had ever eaten at a Big Boy Restaurant so we decided it was time.

I’d seen the sign from the road for Big Boy on the way in, but when we actually went to find the store, it was much harder than it should be.  Big Boy actually sits behind a Sunoco near I-96.  The problem is, if you get to the Sonoco, you’ve gone too far.  So, I made myself a traffic hazard and turned into the Sunoco to turn around and go back to University Park Dr and take a right.  After the turn, we came up on a sign that said “Big Boy” and a very plain looking building.  The trademark cartoon character was nowhere to be found and there was no marking on the outside of the building.  Again, we weren’t sure if this was the right place or not.  If you turn into the first driveway, it actually takes you to the backside of the building, so again, we were confused as to where to enter.  After driving around the building, we found the front and again, no markings until you get to the second set of doors. Read the rest of this entry »