Gatorade Drops “Propel With Calcium” Line

24 02 2009

I got bad news in my inbox today.   Earlier this week, we made our weekly trip to Walmart to pick up a few six packs of Propel.  J likes Lemon.  I like the Mandarin Orange which is part of the Propel With Calcium line.  We noticed a change in bottles which is a welcome change, but we couldn’t find the Mandarin Orange flavor.  Walmart was about the only place we could even find Mandarin Orange anyway, so not seeing it on the shelf caused some alarm.  I e-mailed customer service to see what was up.  I got the following reply….

We’re sorry to tell you that Propel with calcium, including the mandarin orange flavor, has been discontinued.

As you may know, there are many reasons why a product may be discontinued, but it is usually because sales expectations have not been met. When too many stores discontinue a product, it becomes difficult to continue making and selling the product.

We’ve been listening to consumer feedback and have decided to take action on the most popular requests. As a result, we’ve made some changes to our current Propel line-up. Propel Fit Water will be transitioned to Nutrient Enhanced Water. This new line now offers the following flavors:

* Lemon
* Berry
* Grape
* Kiwi-Strawberry
* Peach Mango Body (with fiber)
* Black cherry Mind
* Blueberry Pomegranate

(Any flavor not mentioned above has been discontinued.)

DAMN!  I guess I’ll just have drink Lemon from now on.