Press Release – Melting Moments Celebrates 25 Years

22 05 2009

From a press release….

Melting Moments Celebrates a “Quarter Century of Good Taste” 

Mark Geovjian, creator and proprietor of Melting Moments finds it hard to believe that it has been 25 years since he served his first homemade ice cream in Downtown East Lansing. “Amazing how time really does fly,” he remarked.

The 25 year milestone presents an opportunity for reflection. “We’ve always remained true to our steadfast commitment to quality. We have continually searched out the finest of ingredients for our ice creams. We still make everything by hand, as we did with the very first tub in 1984,” said Geovjian. “We are proud to be a part of the East Lansing Community, supporting a variety of causes including our own ‘Melting Moments Giving Fund’ with the Capital Area Regional Foundation and the ‘Melting Moments Children’s Fund’ at the Haven House. It’s also surprising to calculate over those 25 years how many students we’ve employed who have used this job to work their way through college. It has to be well over a thousand kids.”

The recently renovated retail store is still downtown in the original location at 313 E. Grand River Ave. In 2007 they moved the kitchen production facilities and offices to a building in Lansing where all of their tasty concoctions are created and produced. The addition of handmade Italian Gelato offers the area’s only large variety of the European treat.

When asked about new directions for the next 25 years, the discussion leads to the many “Ice Cream on the Move” events in which the company is involved, including the upcoming E. Lansing Arts Festival, Folk Festival, Jazz and Blues Festivals and a variety of Air Shows. They are also expanding their involvement in a vast number of off-site events with their fully outfitted ice cream concession trailer and fleet of ice cream carts.

Most importantly, the 25th anniversary marks a time for Melting Moments to show appreciation to all of their loyal customers. “We actually have children of folks that grew up eating cookie sandwiches at MSU events coming into our store,” said Geovjian.

Mark would like to invite the entire community to the “Quarter Century of Good Taste” celebration at Patriarch Park June 7th from 3-6pm. There will be fun and games for the whole family but most importantly free ice cream for all!

 

“Life is good…there’s ice cream.”

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