Press Release – Tim Horton Roll up the Rim Contest

23 02 2009

Got this from a Tim Horton’s press release….

Tim Hortons Roll Up the Rim to Win® contest starts today!
A special edition of Roll up the Rim to Win created for military personnel serving at Kandahar Air Field (KAF) in Afghanistan

Dublin, OH – February 23, 2009 – Starting today, your morning coffee at Tim Hortons may look a little different and that could be the prize hidden under the rim. Simply by rolling up the rim of a special Roll Up the Rim to Win contest cup, Tim Hortons customers have a chance to win one of more than 30 million prizes, including 35 cars and 1,000 Toshiba laptops.

Tim Hortons has also created a special edition of Roll up the Rim to Win for military personnel serving at Kandahar Air Field (KAF) in Afghanistan where Tim Hortons operates a specially designed food-service trailer. Prizes for the Kandahar edition include 5 cash prizes of $1,000, 100 Toshiba Laptops, 1000 special edition Tim Hortons Kandahar hats and over 6,000 food prizes. Roll Up the Rim to Win at KAF also begins on February 23rd.

New this year, customers can play Roll up the Rim to Win on-line at rolluptherimtowin.com. Every day from February 23rd, through March 22nd, 2009, one person will be awarded coffee for a year through this exciting on-line promotion.

In addition to the grand prize vehicle, customers who purchase a medium, large or extra large hot beverage at Tim Hortons during the contest also have a chance to win one of 100 $10,000 cash prizes, 1,000 Toshiba laptops, 25,000 $10 Tim Cards and over 31 million food prizes.

The Roll Up The Rim To Win contest runs while cup supplies last. Prizes may be claimed until May 24th, 2009. Contest rules and regulations, prizing information and winner counts can be found at participating Tim Hortons locations or at rolluptherimtowin.com.

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5 responses

24 02 2009
Mike

I always have a hard time rolling up the rim in the right spot and not damaging it so badly I can’t read the writing underneath. I didn’t like the game when I went to shops in Canada.

I’ve probably thrown out a winner. Sometimes I forget to even look.

1 03 2009
Filip Caruso

i am very dissappointed that Tim Hortons has decided not to give roll up the rim cups to their customers who only buy small cups. I stop there twice a day and only buy the small cups. I think that Tim Hortons could afford to continue to give the many customers of small coffee’s a chance to win a prize.

2 03 2009
Mary

Don’t worry -the contest is a crock anyway. Back when they first did it in Michigan, my boyfriend got a cup that was a “winner” for a grill. They gave us the runaround on it for about four months before he gave up and threw the cup out. It’s just a gimmick to get you to buy more coffee!

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