Matt Cozza and Erika Warren from Chicago took the top prize in Heinz’s Top This 2 TV challenge. The challenge was to make a commercial for Heinz Ketchup. According to the Jackson Citizen Patriot, Cozza drew on experience at a Benton Harbor restaurant to make the commercial.
In the ad, a couple is seated at a table without a ketchup bottle. They look around the restaurant anxiously as other customers pour ketchup on their food and hoard their bottles. Finally a waiter brings a bottle, and the text, “Now we can eat,” appears on the screen.
For the effort, Cozza and his girlfriend Erika Warren (who is a Jackson native) recieved a $57,000 grand prize and their commercial will be played on Food Network, Fine Living Television, and on closed-circuit TV’s at Six Flags.